Not only that, we even recommend it! An intelligent combination of different methods is often the key to success. For example, you can combine the precision of data-driven targeting with the Reach of contextual targeting. Together, we can develop a tailor-made strategy that combines the strengths of the respective [...]
Yes, absolutely! The future of advertising is "cookieless," and we have the right solutions for it. One of the most effective methods is contextual targeting. This involves placing your advertising in a thematically relevant environment. For example, your advertising for hiking boots appears directly next to an online article [...]
The protection of data is our top priority. We strictly adhere to all applicable data protection laws such as the GDPR and the Swiss DSG. Our processes are designed to ensure maximum transparency and security for users. We rely on data protection-compliant methods such as contextual Targeting and always [...]
In simple terms, first-party data is information that we collect directly from our own high-quality network of websites and platforms. They are particularly valuable because they are based on real interactions with your potential customers and therefore guarantee the highest quality and relevance. Third-party data, on the other hand, [...]
Yes, this product can also be booked programmatically!
As with other products, a frequency cap can also be used for Gaming Ads to prevent the same person from being addressed multiple times on individual platforms within a short period of time.
The product content reaches the classic Swiss gamer. The target group is therefore already limited to the users relevant to the product (environment targeting). Other targetings such as age targeting are in development and a long-term goal pursued by the GBA.
All Ads in the product are clickable. For Advertising within the games, the click is enabled by 3D Touch.
Due to the diversity of publishers and platforms, the ads are served on smartphones, desktops, and also on game consoles.
The advertising material can be found in a variety of gaming apps, in which the Ads are cleverly integrated into the context of the games (Contextual In-Game Advertising) or with the user's consent as a spot, which grants the player a benefit within the game (Rewarded Video). The advertising [...]