Which devices are included in the unified measurement?
The Online Video Ad measurement includes all devices in a household (TV set, smartphone, tablet, laptop/PC).
Can I also use my linear TV spot for TV+?
Yes, you can, but it must not be longer than 30 seconds, as this is a requirement of the online publishers.
How do I book the product TV+?
Please contact your Goldbach Media sales representative or, if you are a new client, feel free to contact [email protected]. A minimum booking volume of 1.5 million ad impressions (AIs) applies to a TV+ campaign. This volume is ideally designed for a campaign duration of 3 to 4 weeks. [...]
What is TV+?
TV+ includes high-quality, TV-like Instream inventory, including on German-language platforms such as RTL+ and Joyn, as well as on French-language offerings such as those from TF1+. Advertisers can easily extend their TV campaign with our new product TV+. This extends the campaign into TV-adjacent Online Video environments in a [...]
What studies does Goldbach conduct and where can I find them?
Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the "News" section under [...]
Which broadcasts can I sponsor?
You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for [...]
What is TV sponsorship?
TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.
Can Goldbach produce CutIns?
Yes, Goldbach actively supports you in the conception and production of your CutIns. Alternatively, we recommend suitable partner companies to ensure that your special advertising format meets all technical requirements and your communication goals are optimally achieved. See presentation “Productions by Goldbach”.
Can I combine special forms of advertising with classic advertising?
Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can [...]
What are the advantages of special forms of advertising?
Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.