To increase the conversion rate, we use a combination of targeted retargeting, personalized advertising messages, and continuous optimization strategies. These techniques are designed to encourage engagement and guide potential customers through the buying process, with a focus on supporting their purchasing decisions.
Goldbach Manufaktur ensures that sales increase campaigns are cost-effective by carefully selecting the media channels that offer the best value for money and have a high target group affinity. We are constantly optimising the campaigns to minimise the cost per conversion while maximising the Reach and effectiveness. [...]
Data quality: Success depends on the availability and accuracy of the data. Creative adaptation: Content must be optimized for different screen sizes and contexts. Technical compatibility: Platforms and screens must be compatible.
Large brands: For data-driven campaigns with high Reach. Local businesses: For the targeted approach of target groups in certain regions. E-commerce and Retail: To strengthen actions that take place online or in stores.
Payment is often based on: CPM (Cost per Mille): Cost per 1000 impressions. Spot Duration: Depending on the number and length of spots played.
Demographic data: Age groups, gender, interests. Location data: Traffic data, pedestrian frequencies. Real-time data: Weather, events, time of day, news.
Advertisers use a Demand Side Platform (DSP) to select advertising spaces. The platform displays available digital screens and locations. Content is played out automatically based on predefined rules, such as time, weather, or target group data. Splicky, a 100% subsidiary of Goldbach, is the leading DooH DSP in Switzerland. [...]
Automation: Bookings are made via a platform, not manually. Flexibility: Campaigns can be adjusted in real time. Data-driven delivery: Advertising is delivered based on target audience data, weather conditions, or events.
Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.
The production costs for videos or animations depend on the complexity. Simple animations start at a few hundred Swiss francs, while complex productions can cost several thousand Swiss francs.