Data quality: Success depends on the availability and accuracy of the data. Creative adaptation: Content must be optimized for different screen sizes and contexts. Technical compatibility: Platforms and screens must be compatible.
Large brands: For data-driven campaigns with high Reach. Local businesses: For the targeted approach of target groups in certain regions. E-commerce and Retail: To strengthen actions that take place online or in stores.
Payment is often based on: CPM (Cost per Mille): Cost per 1000 impressions. Spot Duration: Depending on the number and length of spots played.
Demographic data: Age groups, gender, interests. Location data: Traffic data, pedestrian frequencies. Real-time data: Weather, events, time of day, news.
Advertisers use a Demand Side Platform (DSP) to select advertising spaces. The platform displays available digital screens and locations. Content is played out automatically based on predefined rules, such as time, weather, or target group data. Splicky, a 100% subsidiary of Goldbach, is the leading DooH DSP in Switzerland. [...]
Automation: Bookings are made via a platform, not manually. Flexibility: Campaigns can be adjusted in real time. Data-driven delivery: Advertising is delivered based on target audience data, weather conditions, or events.
Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.
The production costs for videos or animations depend on the complexity. Simple animations start at a few hundred Swiss francs, while complex productions can cost several thousand Swiss francs.
QR codes: Direct tracking of interactions. Discount codes or special landing pages: Customers can take advantage of targeted promotions. Brand awareness: Measurable via surveys or social media. Individual market research: Tailored surveys on selected campaigns Combination with online advertising: Analyze the increase in website traffic during the campaign. [...]
Large brands: For image campaigns or new products. Regional companies: Reach local target groups. Event organizers: To promote events in specific areas.