Planning based on net Reach for any Target group is possible Replay Ads campaigns can be planned directly in EvoAd Advertising formats, channels, duration, Target group, frequency capping per day, children's genre Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or [...]
Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.
With EvoAd, the market-compliant analysis tool for Replay Ads. These KPIs can be evaluated: GRP, net reach, OTS, etc. Aggregation to hourly reach Accumulations within Replay Ads Accumulations of linear TV and Replay Ads Any TV target groups can be evaluated
Short lead times: The campaign can start in just a few days. Regional targeting in national TV, soon also possible with Video Ads. Your message gets across - completely! Only a 100% Completed View is charged High attention: Replay TV users actively select a program. They are focused and [...]
Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.
All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.
Goldbach offers flexible entry packages tailored to the target group, region and campaign scope - ideal for beginners and smaller budgets.
Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.
Targeted delivery: fewer scattering losses. Less advertising blindness, as the user actively starts the playback. Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer. Plannability: Part of modern, data-based TV campaigns.
In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to [...]