How does the planning of Replay Ads campaigns work?
Planning based on net Reach in EvoAd is possible using the following parameters: Ad Formats Channel Duration Target group Frequency capping per day Children’s genre
Can Replay Ads also be combined with other Advertising Formats?
Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.
How do I measure the success of a Replay Ad campaign?
With EvoAd, the market-compliant analysis tool for Replay Ads, the following KPIs can be evaluated: GRP, net reach, OTS, etc. Aggregation to hourly reach Accumulations within Replay Ads Accumulations of linear TV and Replay Ads Any TV target groups can be evaluated
Why book Replay Ads?
Replay Ads generate additional reach in time-shifted TV and correspond to the usual TV standard with net reach planning and evaluation in EvoAd. Regional targeting on TV Direct lead generation thanks to the possibility of integrating a QR code in the Pause Ad Your message gets across – completely! [...]
On which channels are Replay Ads played out?
Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date channel overview here.
How does the booking process for Replay Ads work?
All Replay Ads campaigns are booked exclusively through Agency Management / the direct client planning team. We advise on placement and budget and handle the complete campaign management.
Are there minimum budgets or entry packages for Replay Ads at Goldbach?
Goldbach offers flexible entry packages tailored to the target group, region and campaign scope - ideal for beginners and smaller budgets.
Which target groups can be reached well with Replay Ads?
Particularly among younger target groups, time-shifted television viewing adds incremental reach to live TV.
The advantages of a Replay Ad campaign
Targeted delivery: fewer scattering losses. Less advertising blindness, as the user actively starts the playback. Strong placement: directly at the beginning of the desired program, or when an action is taken by the viewer. Plannability: Part of modern, data-based TV campaigns.
How do Replay Ads differ from classic TV Advertising?
In classic Advertising Formats in linear TV, the same ad block is played to all viewers. Replay Ads, however, are user-based: The video formats Start Ad and Fas Forward Ad cannot be skipped. The Pause Ad allows viewers to interact via a QR code.