Data & Targeting for Online2026-01-04T17:07:26+01:00

Data & Targeting

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Data Targeting: HOW TO ADDRESS YOUR TARGET GROUP

The extensive possibilities in Data Targeting enable you to address your target groups precisely and effectively. This involves the use of high-quality first-party data, which comes from our own websites and other trusted sources.

Using this data, you can precisely segment your target groups based on interests, behavior, and demographic characteristics. This ensures an effective and personalized approach that is optimally tailored to your needs – for maximum advertising impact and efficiency of your campaign.

In addition, contextual targeting is available to you, which is based on the content and articles in our network without relying on first-party data. You can place your campaigns in thematically relevant environments. This gives you another way to effectively convey messages to the appropriate target group – without the use of user data.

  • High data quality: Benefit from our high-quality first-party data, which guarantees reliable and precise target group targeting.

  • A premium environment: Place your campaigns exclusively in our trusted network and secure a high-quality advertising environment.

  • High Reach: Reach your target groups thanks to our broad data base across various channels and platforms.

  • Less wastage: Address your relevant user groups directly thanks to precise segmentation and minimize unnecessary expenses.

REACH YOUR TARGET GROUP WITH PRECISION

No more wastage. With our intelligent targeting solutions, you reach exactly the people who are relevant to your message!

  • Contextual Targeting

  • Data Onboarding

  • Demographic Targeting

  • Environments

  • Interest Targeting

  • Location Targeting

  • OneDSP

  • Weather Targeting

Bye bye Cookies! How to get your Advertising on the road to success even without cookies

The most used browsers of Swiss Internet users, such as Safari and Firefox, already block third-party cookies by default. But what does the status quo look like?

Current facts about third-party cookies in Switzerland:

  • Browser usage: Over 47% of Swiss Internet users use browsers such as Safari or Firefox, which no longer allow third-party cookies.
  • Google Chrome: With a market share of around 50% in Switzerland, Chrome also plans to abolish third-party cookies – but there is no definite date yet.
  • Impact on advertisers: Without third-party cookies, targeted advertising, as we know it today, is becoming increasingly difficult.
  • Data protection requirements: Stricter data protection laws and user expectations are increasing the pressure on the advertising industry to find alternative and data protection-compliant approaches.

The change has begun – it’s high time to address the cookieless future.

Data Onboarding

Everything you need to know about the cookie alternative.

Contextual Targeting

Targeted advertising with suitable content

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OneDSP

Your access to premium Swiss inventory.

Frequently asked questions about Data & Targeting

How do I know which targeting strategy is right for my goals?2025-12-16T10:28:05+01:00

That’s exactly what we’re here for. The perfect strategy depends on many factors: your brand, your message, and the goals you want to achieve. Our experts will advise you personally and analyze with you which targeting mix best suits your project. Our goal is to find the most efficient and effective solution for you.

Can I combine different types of targeting with each other?2025-12-16T10:27:40+01:00

Not only that, we even recommend it! An intelligent combination of different methods is often the key to success. For example, you can combine the precision of data-driven targeting with the Reach of contextual targeting. Together, we can develop a tailor-made strategy that combines the strengths of the respective approaches and takes the impact of your campaign to a new level.

Does advertising also work without cookies? What is contextual targeting?2025-12-16T10:27:10+01:00

Yes, absolutely! The future of advertising is “cookieless,” and we have the right solutions for it. One of the most effective methods is contextual targeting. This involves placing your advertising in a thematically relevant environment. For example, your advertising for hiking boots appears directly next to an online article about the most beautiful mountain routes in Switzerland. This way, you reach an interested target group without having to rely on user data.

How does Goldbach ensure data protection for targeting solutions?2025-12-16T10:26:46+01:00

The protection of data is our top priority. We strictly adhere to all applicable data protection laws such as the GDPR and the Swiss DSG. Our processes are designed to ensure maximum transparency and security for users. We rely on data protection-compliant methods such as contextual Targeting and always use data responsibly to create trust and enable effective Advertising for you at the same time.

What exactly is the difference between first-party and third-party data?2025-12-16T10:26:15+01:00

In simple terms, first-party data is information that we collect directly from our own high-quality network of websites and platforms. They are particularly valuable because they are based on real interactions with your potential customers and therefore guarantee the highest quality and relevance. Third-party data, on the other hand, is collected by external providers across various websites. At Goldbach, we rely on the precision and reliability of first-party data to make your campaigns as effective as possible.

Goldbach Online Targeting is now WEMF-certified

In order to guarantee our clients the greatest possible transparency with regard to the quality of targeting in their online campaigns, we had our prediction models certified by WEMF.

As part of the Better Prediction Initiative (BPI), we carried out the Prediction Accuracy Check (PAC) together with WEMF.

“Follow this link to find out everything about the results of the PAC, the certificate and the advantages for your online campaign.”

Tariff for targeting in Display & Video campaigns

TargetingsAufpreis auf CPMAufpreis auf CPCV
Demografisch+ CHF 5+ CHF 0.01
Interest/Intent+ CHF 5+ CHF 0.01
Contextual+ CHF 5+ CHF 0.01
Location+ CHF 5+ CHF 0.01
Device+ CHF 10+ CHF 0.01
Customized+ CHF 10+ CHF 0.01

For a successful Advertising campaign

We support you in planning your advertising campaign

Regardless of your objectives, we offer the optimal targeting for your campaign. Let us collaborate to find the ideal solution for you.

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