Goldbach Digital launches the new «Goldbach Commercial Content» department for cross-media advertising concepts. With this, Goldbach is creating a unit for innovative and holistic communication solutions.

Goldbach Commercial Content works as an interdisciplinary interface and exploits the potential that lies in the combination of different media channels. The team develops tailor-made content concepts for customers across all media.

From the initial idea to implementation, customers are accompanied on their way to creative and effective campaigns. The content concept is precisely tailored to the optimal channels and played out via the corresponding media – digital, Print, Audio or other formats. The goal is to tell unique stories that emotionally reach the customers’ target groups.

Creative concepts for the complete media range The new department is managed as part of Swiss Radioworld. This allows the synergies from the successful cooperation with CH Media to be optimally utilized. “With our newly formed team, we can transform ideas into cross-media concepts, now also with Radio, and offer our customers the complete media range from Goldbach from a single source. Especially when it comes to products that require a lot of explanation, we can create a great storyline together with CH Media and place the products in the best possible way to the target group,” explains Ralf Brachat, Managing Director Swiss Radioworld. In addition to the CH Media stations, other Radio stations or media marketed by Swiss Radioworld or Goldbach are also used.