Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of ad tech solutions.

Küsnacht, December 19, 2025 – The Berlin-based Goldbach subsidiary Splicky specializes in issues relating to Programmatic Advertising in the DACH region and beyond. Its eponymous multichannel demand-side platform “Splicky” enables the programmatic purchase of Advertising space on mobile devices, desktop computers, digital-out-of-home screens and Connected TV, as well as audio Advertising formats on radio stations and smart speakers.

Adform is a European ad tech provider that offers brands, agencies and publishers a fully integrated platform for digital Advertising. With its Adform FLOW solution, the company combines ad server, demand-side platform and data management to efficiently deliver, manage and optimize Advertising campaigns across all digital channels. Splicky complements this offering perfectly.

The sale of Splicky is a logical step in the course of Goldbach Group’s focus on Switzerland.

Christoph Marty, CEO Goldbach Group: “I am pleased for Sven and his team to have found a new home with Adform, where everything revolves around ad tech and the ecosystem relevant to Splicky.”

Sven Ruppert, Managing Director of Splicky: “The transaction marks the end of a ten-year chapter in our company’s history. During this time, Goldbach has enabled us to find our place in the competitive market for Programmatic Advertising in the DACH region. We are delighted to be writing a new chapter together with Adform. In the new constellation, we will continue to focus on innovation and customer proximity on site. In addition to a complementary geographical profile, we share a common vision: We offer European advertisers a first-class alternative to large American tech companies.”

Contact
Iris Blättler, Head of Corporate Communication
[email protected]

About Goldbach Group
The companies of the Goldbach Group market and broker Advertising in the TV, Radio, Print, Online, outdoor Advertising and Performance Marketing sectors. The focus is on simple Information, consulting and booking processes. In order to reach end consumers at the right time, in the right place and in the right context, Goldbach pursues a consistent multi-channel approach. The Goldbach Group is based in Küsnacht and is a company of the TX Group.
www.goldbach.com