The eighth implementation of the study on the usage data of various video sites also shows why the Goldbach Video Network (GVN) is an extremely effective advertising channel. Here are the most important points of the study summarized.

Main findings

• As in the previous year, the GVN recorded the highest Reach in Switzerland in 2024 in a competitive comparison. This applies to daily, weekly and monthly use as well as to all age groups surveyed.
• In the Goldbach Network, the Digital TV Network product achieves 51% and Spotify 49% monthly Reach among 15-49 year olds.
• As a combination or extension of a campaign, the GVN provides additional Reach, regardless of whether it is booked as a supplement to YouTube, Instagram, or TikTok.
• The topic-specific environment Networks achieve high affinities for a wide range of interests in interesting Target groups.

Goldbach Video Network outperforms the competition

As in previous years, the Reach of the Goldbach Video Network also outperforms the competition this year. The GVN reaches more people in the advertising-relevant Target group of 15 to 49 year olds with a monthly Reach of 97% than YouTube (82%), the Ringier Digital Network (76%), Netflix (70%) or Instagram (62%). The results show that the GVN is the leader in daily, weekly and monthly use.

GVN Reach in competitive comparison
Monthly Reach in % / Switzerland / 15-49 years

The same applies to the Reach in the various age groups: The GVN reaches the most users in all age groups.

GVN Reach in competitive comparison by age group
Monthly Reach in % / Switzerland

The young Target group of 15 to 29 year olds is particularly interesting for advertisers, with the GVN taking first place with a monthly Reach of 96%, followed by YouTube (85%) and Netflix (80%). Social media platforms such as Instagram (73%), TikTok (51%) and Facebook (39%) achieve significantly lower Reach in this age group.

By the way: With an Average age of 41 years and a share of 48% female and 52% male users, the GVN is positioned in the middle of the socio-demographic range (with monthly use).

Reach optimization thanks to the GVN

The GVN is not only a high-Reach advertising channel, but also helps to achieve incremental Reach as an addition to other Networks or as an extension of a campaign due to the high number of exclusive users.

For example, using the GVN in addition to YouTube gains an additional 17% Reach. As a supplement to Instagram, the GVN achieves +36% Reach, while it achieves an additional 63% to TikTok and even 71% additional Reach to the NZZ Video Network.

Additional Reach
Monthly Reach in % / Switzerland / 15-49 years

The GVN also contributes to increasing Reach as a cross-media campaign extension. If the GVN is combined with the Goldbach TV channels, the monthly Reach of the Goldbach TV channels increases by 19% among 15 to 49 year olds.

About the Study

From February to March 2024, a total of 1338 15 to 64 year olds from German- and French-speaking Switzerland were surveyed on the use of various video sites. The representative survey was carried out in cooperation with Dentsu International Switzerland AG. This year’s study is already the eighth implementation.