Archive: AudioCampaign

Expanding the audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities.

Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.

Swiss Radioworld includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.

The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.

IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.

At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.

New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.

Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.