Contextual Ingame With Contextual InGame, brand messages are integrated contextually and appropriately directly into the game world, for example as virtual posters, screens, banners, billboards or environmental elements within a level. The ads appear as a natural part of the game design and appear without interrupting the [...]
Rewarded Video Rewarded Video Ingame is an advertising format in which players can voluntarily watch advertising videos to receive rewards in the game. These rewards can include game currency, extra lives, or other in-game benefits. It is a win-win situation where players benefit from additional rewards, while [...]
«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
