Goldbach expands portfolio and markets TOP media
Since May 2023, advertisers at Goldbach have also been able to access the advertising inventory of the media house TOP-Medien. Goldbach Publishing now also markets RADIO TOP, TELE TOP and TOP ONLINE.
Tanja zu Waldeck joins the Goldbach Group’s Board of Directors
Dr Tanja zu Waldeck, Chief Operating Officer (COO) of BurdaForward, has been elected to the Goldbach Group’s Board of Directors.
Completion of the takeover of Clear Channel Schweiz: Christoph Marty becomes the CEO for all of Goldbach’s out-of-home activities
TX Group and its subsidiary, the Goldbach Group, announced the takeover of Clear Channel Schweiz on 22 December 2022.
Game on! Swiss Radioworld brings in-game audio advertising to Switzerland
The new cooperation between SRW and Audiomob offers advertisers in Switzerland the opportunity to reach mobile gamers with In-Game Audio Advertising without interrupting gameplay.
SMG uses Goldbach's data management platform
SMG Swiss Marketplace Group AG recently started using Goldbach's proprietary data management platform (DMP) "Farcaster" for optimized data processing and use.
TX Group and its daughter company Goldbach Group to acquire Clear Channel Switzerland
Goldbach Group is already active in the Out-of-Home (OOH) advertising business through its majority stake in Neo Advertising (52.3 percent).