Advertising on time-shifted TV: Goldbach’s TV portfolio now includes replay ads
The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV.
Radio advertising works! Swiss Radioworld publishes current advertising effectiveness study
The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.
Cookieless future: Goldbach implements data onboarding solution
"Enjoy the summer together" ‒ Swiss Radioworld and Publicis Media launch Spotify campaign for Cantadou
Audio goes Creative - Swiss Radioworld and Publicis Media implement a creative audio campaign on Spotify for Cantadou Switzerland.
Branding meets performance: 20 Minuten Advertising launches Brandformance Ads
20 Minuten Advertising launches a new advertising solution that combines branding and performance. The Brandformance Ads will be played on 20 Minuten's online inventory.
Goldbach markets LG Ads in the DACH region
Goldbach markets Connected TV Ads on LG Smart TVs in Switzerland, Germany and Austria.