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TX Group and its daughter company Goldbach Group to acquire Clear Channel Switzerland
Goldbach Group is already active in the Out-of-Home (OOH) advertising business through its majority stake in Neo Advertising (52.3 percent).
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SMG cooperates with Goldbach Audience and Ringier Advertising for online network marketing
The SMG Swiss Marketplace Group has entered into an advertising marketing partnership with the two marketers Goldbach Audience (Switzerland) AG and Ringier Advertising.
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Advertising on time-shifted TV: Goldbach’s TV portfolio now includes replay ads
The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV.
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05.09.2022
Press
Audio
Studies & Analyses
Radio advertising works! Swiss Radioworld publishes current advertising effectiveness study
The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.
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Cookieless future: Goldbach implements data onboarding solution
Goldbach is implementing one of the first data onboarding solutions in Switzerland. This enables advertisers to access relevant target groups efficiently without the use of cookies.
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"Enjoy the summer together" ‒ Swiss Radioworld and Publicis Media launch Spotify campaign for Cantadou
Audio goes Creative - Swiss Radioworld and Publicis Media implement a creative audio campaign on Spotify for Cantadou Switzerland.
