Programmatic DOOH2026-03-31T17:36:27+02:00

Programmatic DOOH

Poster site in Bahnhofstrasse Zurich with pedestrians.

With Programmatic Advertising to dynamic and flexible DOOH campaigns

With Programmatic Advertising, you can completely redefine the way you purchase your outdoor advertising. Instead of rigid bookings, you can purchase your Digital-out-of-Home (DOOH) campaign flexibly and data-driven. You have the opportunity to plan, deliver, and optimize your advertising messages in real time. This gives you full control to adjust budgets live or react to external factors, such as the weather.

  • Audience based: Precisely target your campaign to the desired target group segments.

  • Precise targeting: Broadcast your message at the right time, in the right place and in the relevant context.

  • Flexible planning: Continuously optimize your campaign and react in real time to new circumstances, such as the weather.

  • Measurability and proof of performance: Thanks to transparent reporting, you always have an eye on the success of your campaign and budget control.

  • Performance-based pricing: Based on auction logics, you only pay for the contacts that are relevant for your campaign goals.

  • Automated access to the inventory: Efficiently access thousands of digital premium advertising space via a single platform.

Programmatic DOOH: Advertise automatically and accurately

With our Programmatic Digital-Out-of-Home portfolio, you can book your outdoor advertising flexibly, data-driven and exactly where your target group is moving.

  • Roadside

  • Retail

  • Airport

  • Connect

Prices and Conditions

Know what’s available, what it costs and what it means. Get a first impression.

Technical specifications

Technical specifications for analog and digital poster advertising. Find all the information on goldbachneo.com

Production

Production depends on the type of posters you plan. Megaposters, classic posters, or digital Advertising space have different requirements.

Out of Home Booking Platform

Bring your brand out big: Discover the best locations for your Advertising campaign on plakat.ch.

Frequently asked questions about Programmatic DOOH

What is Programmatic DOOH?2025-12-16T10:05:14+01:00

Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.

How does Programmatic DOOH differ from classic DOOH?2025-12-16T10:04:40+01:00
  • Automation: Bookings are made via a platform, not manually.
  • Flexibility: Campaigns can be adjusted in real time.
  • Data-driven delivery: Advertising is delivered based on target audience data, weather conditions, or events.
How does Programmatic DOOH work?2025-12-16T10:03:58+01:00
  • Advertisers use a Demand Side Platform (DSP) to select advertising spaces.
  • The platform displays available digital screens and locations.
  • Content is played out automatically based on predefined rules, such as time, weather, or target group data.
  • Splicky, a 100% subsidiary of Goldbach, is the leading DooH DSP in Switzerland. We would be happy to advise you.
What data is used for Programmatic DOOH?2025-12-16T10:03:20+01:00
  • Demographic data: Age groups, gender, interests.
  • Location data: Traffic data, pedestrian frequencies.
  • Real-time data: Weather, events, time of day, news.
How are campaigns paid for?2025-12-16T10:02:24+01:00

Payment is often based on:

  • CPM (Cost per Mille): Cost per 1000 impressions.
  • Spot Duration: Depending on the number and length of spots played.
For which companies is Programmatic DOOH suitable?2025-12-16T10:01:56+01:00
  • Large brands: For data-driven campaigns with high Reach.
  • Local businesses: For the targeted approach of target groups in certain regions.
  • E-commerce and Retail: To strengthen actions that take place online or in stores.
What are the challenges of Programmatic DOOH?2025-12-16T10:01:33+01:00
  • Data quality: Success depends on the availability and accuracy of the data.
  • Creative adaptation: Content must be optimized for different screen sizes and contexts.
  • Technical compatibility: Platforms and screens must be compatible.
How do I measure the success of Programmatic DOOH?2025-12-16T10:03:42+01:00
  • Impressions: Number of people who saw the ad.
  • Engagement: Interactions such as QR code scans or app downloads.
  • Online Integration: Increase in website traffic or sales during the campaign.
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For a successful Out of Home Advertising campaign

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If you do not yet have any concrete ideas or questions, simply contact us. We look forward to getting to know you and supporting you with your campaign.

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