TV+

Your moving image Advertising on premium Online platforms – with consistent measurement

TV+: More Reach. More Impact. One Measurement.

With TV+, you specifically extend your TV campaign into high-quality, TV-like Online Video environments – thus reaching Target groups who consume content via streaming platforms today.

At the same time, you benefit from the new convergent moving image measurement: For the first time, your campaign is measured consistently across TV, Replay Ads, and Online Video – as cumulative net Reach.

  • Extension of your linear TV campaign into TV-like streaming environments

  • Consistent net Reach across linear TV, time-shifted TV (Replay Ads), and Online Video

  • Avoidance of double counting and transparent additional Reach to linear TV through Online Video

  • Comparable performance values in the established TV standard

  • More clarity, better planning, and more efficient use of your Advertising budgets

Portfolio

Extend your campaign to TV-like premium Online platforms

Measurement

Consistent measurement across linear TV, time-shifted TV (Replay Ads), and Online Video

The basis for a new moving image currency

It’s here: the consistent, comparable, and cross-platform Reach measurement for linear TV Advertising, Replay Ads, and now also Online Video Ads.

For the first time, the net Reach of moving image campaigns can be consistently measured across all channels – answering the central question: How many people are actually reached?

Goldbach is the first marketer to integrate TV-like premium Online Video inventory into Mediapulse’s measurement. Learn more in this media release and our expert interview.

Attractive, TV-like premium inventory for your TV+ campaign

Utilize the high-Reach and high-quality premium environments from our portfolio for your extension into Online Video (for questions regarding rates, please contact your usual representative):

TV+ Offer Range

Extend your TV campaign into our strong Online environments with TV+. Benefit from our TV+ offers now.

TV+ Launch Offer

Book your TV+ campaign now and benefit from the convergent measurement of TV and Online Video.

Extend your TV Advertising into Online Video

With TV+, you extend your TV campaign into our TV-like premium Online platforms – without the effort of producing new advertising material. These Advertising Formats are available for your TV+ campaign (for questions regarding rates, please contact your usual representative).

  • Icon of a CTV spot

    Connected TV (Video Instream)

  • Icon of Video Instream Ad for Desktop and Mobile

    Video Instream

Frequently Asked Questions about TV+ and consistent measurement

What is TV+?2026-05-29T14:16:38+02:00

TV+ includes high-quality, TV-like Instream inventory, including on German-language platforms such as RTL+ and Joyn, as well as on French-language offerings such as those from TF1+.

Advertisers can easily extend their TV campaign with our new product TV+. This extends the campaign into TV-adjacent Online Video environments in a targeted way. This also reaches target groups that no longer watch content in the classic linear way but stream it – and at the same time, it creates direct comparability of Reach between TV and Online Video.

How do I book the product TV+?2026-05-29T14:17:41+02:00

Please contact your Goldbach Media sales representative or, if you are a new client, feel free to contact [email protected].

A minimum booking volume of 1.5 million ad impressions (AIs) applies to a TV+ campaign. This volume is ideally designed for a campaign duration of 3 to 4 weeks.

Can I also use my linear TV spot for TV+?2026-05-29T14:24:02+02:00

Yes, you can, but it must not be longer than 30 seconds, as this is a requirement of the online publishers.

Which devices are included in the unified measurement?2026-05-29T14:28:52+02:00

The Online Video Ad measurement includes all devices in a household (TV set, smartphone, tablet, laptop/PC).

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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