Design of outdoor advertising

Beautifully designed poster on Limmatquai in Zurich with many people in motion.

Design tips for posters

The poster is a fantastic medium for bringing brands to life. It can illuminate, entertain, captivate, challenge, and inspire action.

Creativity and inspiration

Technical solutions and special effects give your outdoor campaign even more impact and energy. For example, 3D displays, mobile applications, or interactive touchscreens. Innovative solutions are our passion.

Test impact before deployment

Your advertising poster must be unique and inspiring. The positioning of your product or service and the content of your poster determine the impact and success of your campaign. Our Visualiser tool shows your poster on a billboard with its surroundings as a photo montage. This allows you to verify the visual impact.

For in-depth analysis of advertising effectiveness, you can use a scientific analysis. We offer dialog structure analysis at preferential rates.

The art of designing a poster

Creative design influences the effectiveness of a poster campaign by 50%. In no other medium is the influence of creative design greater than in outdoor advertising. Poster impact demands reduction. Reduction demands organization and prioritization of ideas, as well as a strong creative core concept.

  • Message and headline: catchy, understandable, and comprehensible within 1-2 seconds

  • Few words: maximum 7 words

  • Font size: text should be readable from 20 meters distance

  • High contrast: dark on light, complementary colors are perceived best

  • Logo size: sender clearly recognizable

  • Fluorescent, luminous, as well as gold, silver, and other metallic colors are prohibited due to federal regulations.

  • Animations on digital screens are not permitted in all locations. Clarify the options before booking.

Prices and conditions

Know what’s available, what it costs, and what it means. Get a first impression.

Technical specifications and production

Production depends on the type of campaign you plan. Megaposters, classic posters, or digital advertising spaces have different requirements.

Locations

Bring your brand out big: discover the best locations for your campaign on plakat.ch.

Woman on laptop with headphones engrossed in conversation

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