Corporate Social Responsibility

Corporate Social Responsibility

Social responsibility and the promotion of innovation are two core corporate values for us at Goldbach Neo OOH AG. Protecting the environment, the climate and people is therefore more than just an aspiration – it is part of our strategy. That is why we continuously work to firmly embed sustainability as a guiding principle across all areas of our business.

Environmental goals

We are committed to continuously improving our environmental impact, promoting environmentally friendly technologies and consistently pursuing our environmental goals. Wherever possible, we minimise environmental impacts and promote the responsible use of natural resources.

  • Global Reporting Index
    We want to understand the impact of our sustainability commitment, where we are making progress and where we can do even better. That is why our reporting focuses on transparency, comparability and a holistic approach. In our reporting, we follow the internationally recognised standards of the Global Reporting Initiative (GRI). They help us systematically disclose our impact on people and the environment, as well as our sustainability strategy.

  • Sustainable Development Goals (SDG)
    We want to contribute to the United Nations’ Sustainable Development Goals (SDGs). The 17 sustainability goals are the core of the 2030 Agenda, a global action plan for a liveable future. They were adopted in 2015 by all United Nations member states.

  • CO2 accounting
    Our CO2 footprint is reviewed and validated by an independent, qualified partner in line with recognised standards. Total CO2 emissions are fully offset through certified and carefully selected environmental projects.

  • Certifications
    Our ISO 9001 and ISO 14001 certifications are internationally recognised standards that help us achieve high quality and environmental benchmarks. Each certification focuses on a specific area of the business and enables us to improve processes and minimise risks.

ISO certification & climate contribution label

Environmental policy

  • Supply chains
    We place great value on environmentally conscious procurement practices and actively promote sustainable supply chains.

  • Resources
    Through measures to reduce energy consumption and improve resource efficiency, we actively help reduce our ecological footprint.

  • Environmental pollution
    We identify potential negative environmental impacts of our activities, products and services and minimise them.

  • Environmental performance
    Through an active environmental management system, we regularly record our environmental impacts, assess them and initiate improvement measures.

  • Employees
    We promote environmental awareness among employees at all levels of the company through training, events and participation programmes.

  • Transparency
    We communicate openly and transparently about our environmental goals, measures and results.

  • Processes
    By regularly reviewing and optimising our processes, we actively drive continuous improvement to increase our environmental efficiency and deliver on our environmental goals.

  • Products
    We place great value on environmentally friendly purchasing. Our products should ensure a long lifecycle, meet the highest energy-efficiency standards and use materials that help protect the environment.

  • Compliance
    Every day, we interact with a wide range of partners – companies, government organisations, associations, consumers, authorities, landlords and property managers. Our business conduct is based on a comprehensive compliance framework that makes us a reliable partner.

Sustainability of outdoor advertising

Every advertising medium requires energy and has an ecological footprint. Compared with all advertising media, outdoor advertising has the best energy balance. This CO2 calculation takes the entire lifecycle into account—from building the advertising site and posting the campaign through to dismantling and, ultimately, recycling the advertising medium. By contrast, calculations for TV or online advertising capture only the emissions directly caused.

Electricity consumption comparison

In Switzerland in 2021, the entire OOH industry accounted for only around 1.5% of the energy balance of nationwide street lighting. That is 6 GWh out of a total of 403 GWh.

Environmental, Social and Governance (ESG) criteria in tenders

Hardly any other media category pays as much attention to ESG criteria as outdoor advertising providers. Public tenders for concessions from cities and transport operators usually require criteria catalogues that take environmental aspects, equality and social factors into account. Posting concepts also help ensure a balanced, high-quality cityscape for everyone.

Committed to our community

Our commitment to society is reflected in a wide range of projects. We advocate for liveable cities and municipalities, trust in the creative industries and biodiversity.

Frau steht vor einem digitalen Plakat und lässt sich Route anzeigen.

Interactive public and visitor information

With our Smart City Services, we combine digital innovation with inclusivity and smart infrastructure – creating added value for the entire population. CityMap in Zurich, Lucerne and Locarno is a non-commercial, interactive, barrier-free and intuitive service. On the public screens with barrier-free access, you will find interactive wayfinding, various points of interest and real-time public transport departure times in four languages.

Platform for the creative industries

Together with the Fachklasse Grafik Luzern, we showcase just how creative and meaningful the craft of poster design is. In the “Blickwechsel” exhibition, newcomers to the creative industries have the opportunity to present their unique ideas and executions to the public. Their work moves people and inspires reflection—continuing the long tradition of outstanding Swiss graphic design.

Ausstellung der Fachklasse Grafik auf Postern vor einem Kaufhaus.
Leute laufen auf der Bahnhofsstrasse an einem digitalen Plakat vorbei.

Sharing success

We are expanding our commitment to sustainability and social responsibility. That is why we support non-profit organisations with free poster placements – worth CHF 2,722,486 in advertising value in the current reporting year.

Bees – now and in the future

Together with the Coop Patenschaft für Berggebiete, we specifically support projects that protect bees and preserve biodiversity – including the bee sponsorship programme.

Eine weisse Blüte auf der eine Biene sitzt.
Ein Bild vom Genfersee mit der Fontäne, die Stadt im Hintergrund.

Protecting Lake Geneva

Through a sponsorship, we support the ASL association in preserving Lake Geneva. More than 4,000 members and volunteers are committed to protecting the water quality of the lake and its tributaries in the Lake Geneva basin.

Political and regulatory engagement

Economic and social relevance

We see ourselves as an active contributor within associations and organisations in the advertising and marketing industry. Together with the Verband Aussenwerbung Schweiz (AWS), we support the “Pro Plakat” campaign and highlight the economic and social relevance of outdoor advertising:

  • Social value
    Outdoor advertising provides public Information with high visibility, supports companies, NGOs, political and cultural stakeholders, and is archived as cultural heritage.

  • Economic value
    63% of advertisers are SMEs; an advertising ban would result in the loss of their local competitive advantages. An advertising ban would also mean tax shortfalls and job losses among advertisers.

  • Regulation and cityscape
    Advertising space is already strictly regulated and fairly allocated, benefiting politics, culture and the public.

  • Financial returns
    60% of outdoor advertising revenue comes from lease and concession payments and flows back to the public sector, public transport and the population.

The consequences of advertising bans

Banning or restricting posters would not only affect the advertising industry itself, but in particular local businesses, social and cultural institutions, democratic principles, as well as causing direct shortfalls in public-sector revenue. Public Information is essential for a successful social market economy and an informed, self-determined society.

Our partnerships

Behind our success as an outdoor advertising provider is a great deal of passion – for posters, customers, partners, the industry and society.

Here we show you our most important long-term engagements and commitments.

For our industry and the poster medium

We see ourselves as an active contributor within associations and organisations in the advertising and marketing industry, recognise outstanding poster campaigns and promote newcomers’ expertise through free bootcamps.

For you as a location partner for our advertising sites

We are convinced that trusted partnerships thrive on mutual respect and commitment. That is why we support our partners’ events and networks through advertising services, talks or trade fair presence.

For you as an advertiser, advertising or media agency

With expertise and a high degree of flexibility, we want to rise to your challenges. We do everything we can to ensure your poster campaign makes a perfect impression, reaches your target group and delivers results. We will be happy to provide the proof of performance to match.

For the environment and the wider public

Being a platform for good is in our DNA. Find out more about how we continuously move towards a more sustainable future – and how we work with a wide range of organisations that support our mission and values.

Woman on laptop with headphones engrossed in conversation

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