The great advantage of digital advertising lies in its measurability. You don’t invest blindly, but can track and evaluate the success of your Display campaign based on clear key performance indicators (KPIs).

  • Impressions (Ad Impressions): This number indicates how often your advertising material was displayed on the screens of the target group.
  • Clicks: The number of users who actively clicked on your Advertising to learn more.
  • Click-Through-Rate (CTR): The click-through rate shows the ratio between impressions and clicks. It is an important indicator of how appealing your Advertising is to the target group.
  • Conversions: A conversion is a target action defined by you, for example a purchase, a subscription to the Newsletter or a download. It measures the direct contribution of your campaign to business success.