- Reach: A large part of the Swiss population is online every day, which means that online advertising generates enormous Reach
- Targeting: With online advertising, we can define exactly where, when and how the advertising message is played out
- Flexibility: Online campaigns can be started and paused again in a very short time, and formats or subjects can be exchanged and optimized depending on performance
- Exact performance record: Whether clicks, sales, visibility or time spent on the website – the direct advertising effect can be measured online
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