Yes, absolutely. One of the biggest advantages of Online Video Advertising is the ability to precisely target your target group. Instead of advertising with a scattergun approach, you can show your videos exactly to the people who are interested in your products or services.

Goldbach offers you a variety of targeting options to precisely control your campaign. You can define your target group according to the following criteria:

  • Demographic characteristics: Age, gender, place of residence and other socio-demographic data.
  • Interests and behavior: Interests, purchasing intentions and Online behavior of the users.
  • Contextual Targeting: Display of your Advertising in thematically relevant environments.
  • Remarketing: Re-addressing people who have already interacted with your website or your content.