Interview with Gabriel Blume, Sales Director of Goldbach Media
“Not only is the paid volume guaranteed, but the entire negotiated performance”
The fact that marketers offer advertisers a performance guarantee for their TV campaigns* is not new. Goldbach also offers various models with up to 100% performance guarantee. But here is the news: From May to December 2026, Goldbach is offering advertisers** a 100% performance guarantee on paid AND on negotiated, unpaid volume.
In this interview, Gabriel Blume, Sales Director at Goldbach Media, explains why this offer is a real game changer. He also discusses the innovations Goldbach has in store for the advertising market in the Romandie.
*A performance guarantee means that the agreed target group Reach is fully achieved – otherwise compensation is provided.
**Applies to existing and new mono-private customers as well as customers switching to a mono-private strategy.
Our clients are already familiar with the 100% performance guarantee. What makes this offer a real game changer?
Correct, all our clients already benefit from a performance guarantee of up to 100% on paid volume in certain cases today – and that remains unchanged.
The actual game changer is: With a mono-private strategy, the broadcasters also provide 100% coverage for the defined, deal-relevant non-paid volume – i.e., TV customer free space and TV Plus – in the offer mentioned at the beginning.
This means: Not only is the paid volume guaranteed, but the entire negotiated performance – for eligible target groups up to 49 or 59 years as well as 3–14 years. Advertisers thus receive maximum planning security and can concentrate fully on the impact.
From a customer perspective, that sounds very attractive. But aren’t Goldbach and the broadcasters taking a risk with this?
Of course, the broadcasters make an advance commitment, as forecasts and effective performance can deviate from one another.
However, reliability is crucial, especially in a market where Reach and attention are fiercely contested. And that is exactly what this offer provides: security in target group accessibility – and thus in campaign success.
The offer is limited in time. What happens after December 2026?
We will communicate how things will proceed after that together with the broadcasters in the second half of 2026. We will provide clarity by the time bookings open for 2027 in November at the latest – with sufficient planning lead time for our clients.
The offer also applies to the French-speaking channels M6 and TF1. Are there any further news regarding the Western Swiss advertising market?
Exactly, the offer applies to all channels marketed by us. And yes, there is great news for the Romandie.
With blue Zoom f, the first French-speaking Swiss private channel has been on air since the beginning of the year – meaning Swiss advertising law applies.
And with the planned Swiss advertising window of a top broadcaster from Groupe TF1, the next highlight is already on the horizon – I would be happy to share more about that at a later date.
Thank you for the conversation.
