Where does the data offered by Goldbach as audience targeting come from?
For all pre-targeted deals, audiences are based on our publishers' first-party, prediction, and contextual data.
Who do I contact if I have further problems with the deals?
In this case, please contact [email protected].
What are the reasons why the received Deal IDs are not receiving any impressions or bid requests?
Were the deals created on the correct seat? What is our bid amount? Are we bidding above the floor price of the deal? Do the formats used correspond to the formats specified in the deal? Are special advertising material being used that cannot be played out or need to [...]
Which branding formats can be purchased programmatically?
In addition to Wideboard and Halfpage Ad, large-format formats such as Poster Ad, Sitebar Ad, Wideboard XL, Ricchi Ad, or Videhead are also available programmatically.
What information is required to create the deal?
Seat names and ID of the DSP used in Google AdExchange and Xandr The desired formats The desired placements (websites/sections/targetings) The languages of the deals
Who can I contact if I would like to shop via deals?
Please contact our sales unit or send us an email to [email protected].
What is the advantage of Private Deals over OpenRTB with regard to Goldbach’s inventory?
Via the open marketplace (OpenRTB), advertisers have the option of booking individual pages (Run of Site) as well as the Goldbach Network (Run of Network) programmatically. Further placements, such as individual categories of the pages “News”, “Sport”, “Business” etc. or the high-quality 1st Party Audience Targetings can be obtained [...]
How can I programmatically purchase inventory from Goldbach?
Goldbach's digital inventory is available via Google Ad Exchange and Xandr for all programmatic buyers who make purchases through a Demand Side Platform (DSP).
How can I measure the impact of my campaign across different environments?
Transparency is central to us. We offer you clear and informative reports for every channel, demonstrating the success of your campaign. From classic metrics such as Reach and contact frequency to digital metrics such as click-through and conversion rates. For a comprehensive insight into brand perception, we also offer [...]
Do I only reach a broad audience or also specific target groups in your environments?
Both. Our premium environments offer you a high reach among the entire Swiss population. At the same time, they also enable you to address specific target groups very precisely. Thanks to advanced targeting options – be it according to demographic characteristics, interests or user behavior – we ensure that [...]