Are the Gaming Ads clickable?
All Ads in the product are clickable. For Advertising within the games, the click is enabled by 3D Touch.
Which devices are used to serve Gaming Ads?
Due to the diversity of publishers and platforms, the ads are served on smartphones, desktops, and also on game consoles.
Where will my Advertising be placed in Gaming Ads?
The advertising material can be found in a variety of gaming apps, in which the Ads are cleverly integrated into the context of the games (Contextual In-Game Advertising) or with the user's consent as a spot, which grants the player a benefit within the game (Rewarded Video). The advertising [...]
Are in-game advertisements even noticed?
Yes, they are! In-game advertisements are primarily perceived subconsciously and are therefore particularly impactful in creating a positive brand perception. In addition, your Advertising can be thematically tailored to the game. For example, advertisements for energy drinks can be placed in games that are related to sports. [...]
Do Gaming Ads only reach the young target group?
No, gaming affects a very broad age group, from young to old. With Gaming Ads, you can reach all types of players, from soft players to heavy gamers.
Do I only reach the male target group in the gaming environment?
The assumption that gaming only reaches men is long outdated. In relative terms, more women use their mobile or iPad/tablet to play, while men tend to use stationary devices such as PCs or consoles. The difference, therefore, lies primarily in the fact that gaming may be more of a [...]
What best practices should advertisers follow to run successful Advanced TV advertising campaigns?
To unlock the full potential of Advanced TV, we recommend that you consider the following: Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success. Optimize your creatives: Create high-quality spots that are optimized [...]
How is the Advanced TV market developing and what trends can be expected in the future?
The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment. Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables [...]
What prejudices does the market face?
Despite the clear advantages, the market still faces some prejudices: "This is too complicated." Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach. "The Reach is too low." Myth. The use of CTV is growing rapidly. According to the [...]
How can audience targeting on Connected TV be improved, and what metrics are available?
Audience targeting on Connected TV (CTV) is improved through continuous refinement of the database and the use of intelligent technologies. Automated Content Recognition (ACR) on Smart TVs, for example, provides valuable, anonymized insights into viewing behavior that can be used for even more accurate targeting. Video Completion Rate (VCR): [...]