Data quality: Success depends on the availability and accuracy of the data. Creative adaptation: Content must be optimized for different screen sizes and contexts. Technical compatibility: Platforms and screens must be compatible.

Large brands: For data-driven campaigns with high Reach. Local businesses: For the targeted approach of target groups in certain regions. E-commerce and Retail: To strengthen actions that take place online or in stores.

Payment is often based on: CPM (Cost per Mille): Cost per 1000 impressions. Spot Duration: Depending on the number and length of spots played.

Demographic data: Age groups, gender, interests. Location data: Traffic data, pedestrian frequencies. Real-time data: Weather, events, time of day, news.

Advertisers use a Demand Side Platform (DSP) to select advertising spaces. The platform displays available digital screens and locations. Content is played out automatically based on predefined rules, such as time, weather, or target group data. Splicky, a 100% subsidiary of Goldbach, is the leading DooH DSP in Switzerland. [...]

Automation: Bookings are made via a platform, not manually. Flexibility: Campaigns can be adjusted in real time. Data-driven delivery: Advertising is delivered based on target audience data, weather conditions, or events.

Programmatic DOOH is the automated booking, planning, and delivery of digital out-of-home advertising via a platform. Content is targeted based on data such as location, time, or target group characteristics.

Impressions: Number of people who saw the ad. Engagement: Interactions such as QR code scans or app downloads. Online Integration: Increase in website traffic or sales during the campaign.