Dynamic Head The Dynamic Head is an innovative Advertising Format that unfolds its effect through the intelligent interaction of two components: A present background element (image or animation) permanently anchors your brand message in the visible area of the users. A dynamic resize element (image, Video, or [...]
Environments Digital Advertising that hits home: Your target group in the best Online environments in Switzerland Would you like to ensure that your digital campaign reaches the right target group in a high-quality and safe environment? This [...]
INTEREST Targeting Reach your target group – precisely and efficiently We offer you two ways to find the perfect audience: Prepackaged Audiences: Rely on the expertise of our Data team. These carefully compiled target groups bundle valuable demographic [...]
Automotive environment Reach your Target group in the automotive environment on the pole position Reach car and motorcycle enthusiasts interested in buying exactly where they get information and make active decisions. Our automotive channel bundles Switzerland's highest-Reach [...]
Goldbach Video Network Video Ads - Moving images and emotions across all screens The success of video continues: video content is taking up more and more space on all screens, reflecting today's information and consumption behaviour. Moving image advertising [...]
"Retail Media is no longer just a trend of the future" Retail media is currently on everyone's lips - but what exactly is behind it? For many retailers, this offers an exciting opportunity: making advertising visible directly in their own shopping world - simple, data-based and without huge technological [...]
Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media. Together they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions. The advertising marketer Goldbach and the AdTech company GoWit, which [...]
According to the latest study, the Goldbach Video Network (GVN) will also achieve the highest monthly Reach among the queried Video offerings in Switzerland in 2025. The present results are based on the now ninth representative survey on the use of the GVN, which was carried out in cooperation [...]
“Programmatic Advertising has established itself as a standard in many markets” Is Programmatic Advertising only for the Online sector or also for traditional media? What impact do Advertising bans have on Programmatic Advertising, and how much human input is still needed alongside Artificial Intelligence for this type of Advertising? [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
