Goldbach Video Network Video Ads - Moving images and emotions across all screens The success of video continues: video content is taking up more and more space on all screens, reflecting today's information and consumption behaviour. Moving image advertising [...]
"Retail Media is no longer just a trend of the future" Retail media is currently on everyone's lips - but what exactly is behind it? For many retailers, this offers an exciting opportunity: making advertising visible directly in their own shopping world - simple, data-based and without huge technological [...]
Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media. Together they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions. The advertising marketer Goldbach and the AdTech company GoWit, which [...]
According to the latest study, the Goldbach Video Network (GVN) will also achieve the highest monthly Reach among the queried Video offerings in Switzerland in 2025. The present results are based on the now ninth representative survey on the use of the GVN, which was carried out in cooperation [...]
“Programmatic Advertising has established itself as a standard in many markets” Is Programmatic Advertising only for the Online sector or also for traditional media? What impact do Advertising bans have on Programmatic Advertising, and how much human input is still needed alongside Artificial Intelligence for this type of Advertising? [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
As part of a joint initiative by Goldbach and Mediapulse, a test has for the first time succeeded in measuring the personal net reach of online video ads and combining it with TV reach. The successful test run was carried out with the Migros own-brand campaign of Migros Supermarkt [...]
Goldbach is conducting the annual study on the use of the Goldbach Video Network (GVN) for the eighth time. Over 1300 people across Switzerland were surveyed on their use of various video platforms. Küsnacht, September 3, 2024 – 97% of respondents between the ages of 15 and 49 are [...]
The eighth implementation of the study on the usage data of various video sites also shows why the Goldbach Video Network (GVN) is an extremely effective advertising channel. Here are the most important points of the study summarized. Main findings As in the previous year, the GVN recorded the [...]
As one of the first movers in the Swiss market, Goldbach, together with the Swiss technology company Decentriq and using its Data Clean Room technology, has designed a cookieless alternative solution for Advertising targeting. After almost two years of successful collaboration, we spoke with Juan Baron (JB), Director Business [...]
