Start Ad Short commercial at the start of time-shifted TV usage Video advertising material Billing is based on a 100% completed view when the entire spot has been watched The spot may be a maximum of 30 seconds long A Start Ad ad break [...]
Pause Ad Advertising when pausing live programming or time-shifted TV usage Static Display advertising material Displayed during the entire pause Billing is based on a 100% completed view when the advertising material has been viewed for 3 seconds Playout possible according to WEMF [...]
Fast Forward Ad Commercials when skipping or fast-forwarding the linear advertising block in time-shifted TV usage Video advertising material Billing is based on a 100% completed view when the entire spot has been watched The spot may be a maximum of 60 seconds long [...]
Ad bumper move / ID Spot This form of advertising is characterised by an unmistakable connection between the ad bumper and the customer's product world. Elements of the customer's spot or products of the customer are integrated into the ad bumper's visual motif three seconds after it [...]
Logomorphing / ID Spot With logomorphing, you can connect your brand logo or an object from your subsequent spot with the broadcaster's logo. Thanks to the extraordinary symbiosis between your brand and the broadcasters, you benefit specifically from the specific image of the respective TV channel. [...]
Individual Split / MoveSplit The MoveSplit makes your advertising unique! The MoveSplit allows for a smooth transition directly from the format to your advertising spot. This creative form of advertising adapts to your advertising spot, emphasizes the innovative appeal of your product, and allows room for your [...]
StationTipp With a StationTipp, you can bring your products to your target audience in the best possible way, because with StationTipp, the broadcaster presents a product. high image transfer increased attention See the StationTipp in action [...]
Billboard sponsorship Opener, reminder before or after the advertising blocks, and closer at the end – with the perennial favorite among the Special Ads, you are up close and personal from the beginning to the end of the broadcast. The positive image transfer provides an additional benefit, [...]
ProgrammSplit With Programmsplit, your commercial, embedded in an editorial framework in the broadcaster's design, is exclusive within a program. In addition, the framework contains a countdown that counts down the seconds until the current format resumes. High level of attention due to proximity to the program [...]
StationTipp Post With a StationTipp, you can optimally bring your products to your target audience. With StationTipp, the broadcaster presents a product. The StationTipp is anything but just a commercial. It is embedded in the visual appearance of the broadcaster. This creates the impression that the broadcaster [...]
