Archive: Trends
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.
Why is Connected TV so interesting for the Advertising industry and what are the challenges? Find the answers in the article.