Goldbach restructures digital division

The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld and has been under the management of Thomas Spiegel since mid-September 2024.

Küsnacht, 07.11.2024 - Goldbach Digital has been restructured in order to position Goldbach's digital portfolio even better in the market and to align product development more closely with the needs of advertising companies and agencies. The new division will operate independently in the Swiss advertising market and will be established as the third independent unit of the Goldbach Group alongside Goldbach Media and Goldbach Neo.

In future, customers will benefit from simplified processes and structures, and current market challenges will be addressed even more quickly and comprehensively.

Thomas Spiegel has headed the unit as CEO Goldbach Digital since mid-September 2024. Spiegel comes from C Wire, an internationally active Zurich-based adtech start-up, which he co-founded and led as CEO. He was previously CEO Global Media and CEO of the Blick Group at Ringier. He joined Ringier from Dentsu. He previously worked for the agency network for around eight years in management positions in Switzerland, Austria and internationally.

Thomas Spiegel is delighted about the new challenge: "I have seen Goldbach as an innovative partner in the advertising market for many years, with a passionate team and an unconditional desire to play an active role in shaping the Swiss market. I am therefore delighted to be part of this story and to continue developing Goldbach's digital product portfolio together with this great team and our customers."

Christoph Marty, CEO Goldbach, adds: "Tom is an excellent fit for Goldbach and brings new perspectives to our discussions on digitalization and the further development of the areas he leads. I am very pleased that Tom has chosen Goldbach."