Swiss Radioworld expands its podcast network with the Seven.One portfolio

The national audio broker Swiss Radioworld adds Seven.One's podcast offering to its own portfolio and becomes the exclusive marketer in Switzerland. At the same time, the pre-roll inventory will be offered at a lower CPM.

Küsnacht, December 10, 2024 - The audio advertising broker Swiss Radioworld is adding podcasts from Seven.One's marketing portfolio to its advertising inventory with immediate effect. This includes over 50 well-known German formats such as "Die Nervigen", "AHA! 10 Minuten Alltagswissen", "1000 erste Dates" and "Bohndesliga". These will become part of the Swiss Radioworld podcast network.

With this exclusive marketing mandate for Switzerland, Swiss Radioworld is strengthening its position in the field of digital audio advertising. The podcast network generates over 35 million ad impressions per month and covers 74% of German-speaking Switzerland and 24% of French-speaking Switzerland. The formats on offer are pre-rolls and selected host reads. Bookings are possible via traditional and programmatic channels.

Expansion of offering with price adjustment
In addition to the expansion of the offering, there will also be a price reduction for the pre-roll inventory of Swiss Radioworld's podcast network - a strategic step in line with market conditions in Switzerland. The aim is to enable advertising in the podcast environment at better conditions with immediate effect. Steve Krebser, Head of Digital Audio at Swiss Radioworld, comments: "With the integration of podcasts from the Seven.One portfolio, we are expanding our offering to include some of the widest-reaching and most popular formats in German-speaking countries. At the same time, we are making podcast advertising even more attractive for our customers thanks to the optimized price structure."