Since the SRG’s FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach. The current Mediapulse figures show an increase in listeners of an average of 17%. Advertisers benefit from unchanged rates with a significantly larger audience.

Küsnacht, April 9, 2025 – Since December 31, 2024, SRF Radio stations can no longer be received via FM. This change in transmission mode has set the Swiss Radio landscape in motion – with positive effects for private stations and advertisers.

Private Radio stations with strong growth in listeners

According to Mediapulse Radio Data (Evogenius Reporting), SRF programs lost a total of over 450,000 listeners in the first quarter of 2025. At the same time, private Radio stations were able to achieve an average increase in reach of 17%. Many listeners who previously received SRG programs via FM have apparently switched to private providers who continue to broadcast via FM.

Advertising impact under changed framework conditions

This development results in better opportunities for the advertising market: Despite the increased audience, private Radio stations have not yet adjusted their advertising rates. Advertisers are currently reaching a larger audience for the same price, which can lead to improved efficiency of their campaigns.

Outlook

“The market data indicate a temporary structural shift that primarily opens up additional potential for private providers,” says Hans Lackner, Director Operations at Goldbach Audio. “In particular, this results in favorable conditions for advertisers to effectively reach their target groups with radio advertising.”

How the market develops in the medium term remains open. But even after the first quarter, it can be stated that the SRG’s FM switch-off is changing listening habits – and opening up new perspectives for private providers.