TV advertising guidelines and conditions

TV advertising guidelines establish clear framework conditions for the placement of advertising spots. They regulate content and ensure that campaigns meet both legal requirements and qualitative demands.

A social sector discount is a discount that media providers or marketers grant on the regular tariff when advertising is booked for socially relevant or non-profit purposes.

The price index determines how the costs of a spot change depending on the spot length: Shorter spots are more expensive, longer spots are calculated at the base price (index 100).

The surcharge for first, second, third placement, as well as third-last, second-last, and last placement in the advertising block, is 20% on the gross media price. Corner placements can only be used for paid bookings.

A performance guarantee in TV advertising assures the advertising customer the agreed Reach (e.g., GRPs); if it is not achieved due to fluctuating quotas, the marketer compensates for this with free replacement spots.