Archive: Press release
The new Advertising solution enables the integration of Video and Display Advertising within video games and in game-related Advertising environments.
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.
The Joyn streaming platform will also be available free of charge in Switzerland from June 2024. Goldbach Audience and Goldbach Media market Joyn exclusively.
Long-time CEO Michi Frank is handing over operational responsibility for the Goldbach Group to Christoph Marty. At Goldbach Neo, CFO Tom Gibbings is taking over.
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
The Swiss publishers & their marketers audienzz, CH Media, Goldbach & Ringier Advertising have presented an ID solution for digital Advertising in Switzerland.
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.