With the new cooperation between Goldbach Audio (formerly Swiss Radioworld) and the British start-up Audiomob, advertisers in Switzerland have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time. In-Game Audio Advertising takes place without interrupting the game.

Zurich, March 13, 2023 – Radio agency Goldbach Audio has recently started cooperating with Audiomob, the British, internationally active marketer and provider of In-Game Audio Advertising solutions. Advertisers can now also reach people who play games on their smartphones with audio Advertising − a novelty in Switzerland.

Niklas Lürken, Business Development Manager DACH at Audiomob, on the cooperation: “Audiomob is proud to welcome Goldbach Audio as a new reseller partner of our In-Game Audio Advertising format. As mobile gaming is one of the largest entertainment channels worldwide, we are constantly looking for partners like Goldbach Audio who have an exceptional understanding of the market and its needs, share our passion for technological progress and strive to be pioneers in this field.”

In-Game Audio Advertising with various formats and targeting options The In-Game Audio Ad can be booked via Goldbach Audio in its own specially designed network. It is embedded as a stand-alone spot directly in the game, but does not interrupt the current game. The Advertising message is guaranteed to be heard, as the audio spot is only played at a volume of at least 30%.

A distinction is made between three formats:

• With the User Initiated Ad, the users determine when the spot should be played by tapping the banner.
• With the Skippable Ad, players can decide during a 5-second countdown whether they want to hear the audio spot.
• The Rewarded Ad rewards users with in-game rewards such as additional lives, skills or tips for the next level.

The In-Game Audio Ads also offer a variety of targeting options based on socio-demographic characteristics, interests or game typology. The new Advertising solution thus results in additional touchpoints for comprehensive audio and cross-media campaigns.

The first In-Game Audio campaigns have already launched Goldbach Audio has already been able to implement the first In-Game Audio campaigns. Steve Krebser, Digital Audio Specialist at Goldbach Audio, comments: “With the new solution, our customers can now also reach people directly with their audio campaigns who like to play games on their mobile phones from time to time. Just looking around in everyday life, it’s a very broad and diverse target group that is in an absolutely brand-safe environment while gaming.”