Archive: Press release
Long-time CEO Michi Frank is handing over operational responsibility for the Goldbach Group to Christoph Marty. At Goldbach Neo, CFO Tom Gibbings is taking over.
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
The Swiss publishers & their marketers audienzz, CH Media, Goldbach & Ringier Advertising have presented an ID solution for digital Advertising in Switzerland.
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.
Goldbach Audio is launching a campaign with other industry representatives to showcase the advantages of radio advertising as an attractive sales promotion tool.
SMG Swiss Marketplace Group AG has recently started using Goldbach's own Data management platform (DMP) “Farcaster”.
Goldbach implements one of the first Data onboarding solutions in Switzerland. This allows advertisers to efficiently access relevant target groups.