The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment. Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables [...]
Despite the clear advantages, the market still faces some prejudices: "This is too complicated." Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach. "The Reach is too low." Myth. The use of CTV is growing rapidly. According to the [...]
Audience targeting on Connected TV (CTV) is improved through continuous refinement of the database and the use of intelligent technologies. Automated Content Recognition (ACR) on Smart TVs, for example, provides valuable, anonymized insights into viewing behavior that can be used for even more accurate targeting. Video Completion Rate (VCR): [...]
The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand. Demographic and geographic targeting: Target your campaign specifically by age, gender, [...]
Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power [...]
A good display campaign becomes a great one through continuous optimization. With a few targeted measures, you can significantly increase the effectiveness of your advertising and exceed your marketing goals. Creative Excellence: Design advertising material that immediately catches the eye. Clear messages, high-quality images, and a design that suits [...]
The core of a successful Display campaign is precise targeting. Instead of spreading your message widely, intelligent targeting ensures that your Advertising is displayed to the users for whom it is relevant. This maximizes the impact and minimizes wastage. Contextual Targeting: Your Advertising appears on websites and in apps [...]
Reach and visibility: You reach a broad mass of potential customers in high-quality and relevant environments. Creative scope: Visual formats offer you countless opportunities to present your brand creatively and in a way that attracts attention. Increase brand awareness: Through the repeated presence of your advertising online, you sustainably [...]
Imagine the internet as a giant stage. Online Display Advertising is your spotlight, showcasing your brand and messages in a large-scale and visually appealing way. It involves graphic advertising material – such as banners, images, or animations – that are placed on websites, in apps, and on social media [...]
Yes, absolutely. One of the biggest advantages of Online Video Advertising is the ability to precisely target your target group. Instead of advertising with a scattergun approach, you can show your videos exactly to the people who are interested in your products or services. Goldbach offers you a variety [...]