The placement influences the perception and effectiveness of the Advertising. On the Radio, broadcasting time and environment are crucial. For podcasts, the Advertising can be placed at the beginning (pre-roll), in the middle (mid-roll), or at the end (post-roll). Streaming services often offer personalized placements based on listening behavior. [...]
Clear message: The advertising message should be concise and easy to understand.Appealing voice: A professional speaker's voice can enhance the impact.Suitable music/sound effects: Support the mood and remain in the memory.Call-to-Action: A clear call to action motivates the listener to take action.
Radio Advertising: Traditional commercials on FM or DAB Radio. Podcast Advertising: Ads within podcasts, either as pre-produced spots or host-read endorsements. Streaming Audio Advertising: Ads on music streaming platforms like Spotify or Apple Music. In-Store Radio: Advertising messages played in retail stores via the internal Radio system. [...]
For all pre-targeted deals, audiences are based on our publishers' first-party, prediction, and contextual data.
In this case, please contact [email protected].
Were the deals created on the correct seat? What is our bid amount? Are we bidding above the floor price of the deal? Do the formats used correspond to the formats specified in the deal? Are special advertising material being used that cannot be played out or need to [...]
In addition to Wideboard and Halfpage Ad, large-format formats such as Poster Ad, Sitebar Ad, Wideboard XL, Ricchi Ad, or Videhead are also available programmatically.
Seat names and ID of the DSP used in Google AdExchange and Xandr The desired formats The desired placements (websites/sections/targetings) The languages of the deals
Please contact our sales unit or send us an email to [email protected].
Via the open marketplace (OpenRTB), advertisers have the option of booking individual pages (Run of Site) as well as the Goldbach Network (Run of Network) programmatically. Further placements, such as individual categories of the pages “News”, “Sport”, “Business” etc. or the high-quality 1st Party Audience Targetings can be obtained [...]