Which branding formats can be purchased programmatically?
In addition to Wideboard and Halfpage Ad, large-format formats such as Poster Ad, Sitebar Ad, Wideboard XL, Ricchi Ad, or Videhead are also available programmatically.
What information is required to create the deal?
Seat names and ID of the DSP used in Google AdExchange and Xandr The desired formats The desired placements (websites/sections/targetings) The languages of the deals
Who can I contact if I would like to shop via deals?
Please contact our sales unit or send us an email to [email protected].
What is the advantage of Private Deals over OpenRTB with regard to Goldbach’s inventory?
Via the open marketplace (OpenRTB), advertisers have the option of booking individual pages (Run of Site) as well as the Goldbach Network (Run of Network) programmatically. Further placements, such as individual categories of the pages “News”, “Sport”, “Business” etc. or the high-quality 1st Party Audience Targetings can be obtained [...]
How can I programmatically purchase inventory from Goldbach?
Goldbach's digital inventory is available via Google Ad Exchange and Xandr for all programmatic buyers who make purchases through a Demand Side Platform (DSP).
How can I measure the impact of my campaign across different environments?
Transparency is central to us. We offer you clear and informative reports for every channel, demonstrating the success of your campaign. From classic metrics such as Reach and contact frequency to digital metrics such as click-through and conversion rates. For a comprehensive insight into brand perception, we also offer [...]
Do I only reach a broad audience or also specific target groups in your environments?
Both. Our premium environments offer you a high reach among the entire Swiss population. At the same time, they also enable you to address specific target groups very precisely. Thanks to advanced targeting options – be it according to demographic characteristics, interests or user behavior – we ensure that [...]
How does Goldbach help me find the right environment for my brand?
You don't have to be an expert in all channels – that's what we're here for. In a personal consultation, we will jointly analyze your campaign goals, your target group, and your message. Based on this, we will develop a customized, cross-media strategy for you. Our goal is to [...]
Why is choosing the right advertising environment so crucial for the success of my campaign?
The environment in which your advertising appears directly affects the perception of your brand and your message. Placement in a high-quality and trustworthy environment – such as that offered by our portfolio of established Swiss premium publishers – not only increases the credibility of your campaign, but also ensures [...]
How do I know which targeting strategy is right for my goals?
That's exactly what we're here for. The perfect strategy depends on many factors: your brand, your message, and the goals you want to achieve. Our experts will advise you personally and analyze with you which targeting mix best suits your project. Our goal is to find the most efficient [...]