Outdoor advertising is used by companies of all sizes:Large brands: For image campaigns or new products.Medium-sized companies: For local awareness and regional campaigns.Small businesses: To draw attention to offers, new openings or events.
Classic poster advertising: On streets, bus stops or buildings. Digital Out-of-Home (DOOH): Animated displays in high-traffic locations in cities, shopping centers, or airports. Transit advertising: On and in buses and trains
Out of Home Advertising (OOH) includes all Advertising formats that are placed outside of living spaces. This includes classic posters, digital poster areas, transit Advertising (e.g. on buses), Advertising at the POS, and at airports.
Goldbach Commercial Content strives for a new approach with new possibilities in the area of content in connection with crossmedia and is therefore independent of classic media booking. Agreed targets and annual sales still only apply to bookings via the corresponding Goldbach Units.
Goldbach Commercial Content consists of the inventory of various media and publishers, all of whom have their own scope for action. As a result, overarching conditions cannot be specifically defined in that sense. Ultimately, the conditions depend on the booking volume and the integrated media.
While creative agencies provide the creative input and ideas, and media agencies define and book the media, Goldbach Commercial Content primarily acts as an intermediary for media and content opportunities. The content is created based on an idea and played out via the appropriate channels. If available, existing assets [...]
Overall, Goldbach Commercial Content creates well-thought-out creative concepts that are optimally tailored to each individual brand, campaign, goal, and target group—all from a single source—thus offering a much more efficient, goal-oriented, and broad-based approach.
Depending on the content, some of it can be readily used for other publishers/media. In some cases, a buy-out is required, which is usually calculated as a certain percentage of the production costs.
Goldbach Commercial Content offers an extensive portfolio of diverse content options across all media. In addition, there is the possibility of expanding created content, such as influencer content, to other media and thus creating an authentic story. The fact that Goldbach Commercial Content is not limited to a single [...]
Digital audio advertising includes commercials delivered via digital audio channels such as streaming services (e.g., Soundcloud), podcasts, and online radio. This form of advertising enables targeted and personalized engagement with listeners.