How do I avoid wasted ad spend?
Precise targeting based on user profiles and interests. Ongoing analysis and optimization of the campaign. Clear definition of the target group.
How is the success of online advertising measured?
The great advantage of digital advertising lies in its measurability. You don't invest blindly, but can track and evaluate the success of your Display campaign based on clear key performance indicators (KPIs). Impressions (Ad Impressions): This number indicates how often your advertising material was displayed on the screens of [...]
How long should an online campaign run?
There is no one-size-fits-all answer to this question, as the ideal duration is not a standard recipe, but depends on your specific goals, your target group and your message. However, there are clear success factors and guidelines that you can use to achieve maximum impact. These factors determine the [...]
What are the advantages of online advertising?
Reach: A large part of the Swiss population is online every day, which means that online advertising generates enormous Reach Targeting: With online advertising, we can define exactly where, when and how the advertising message is played out Flexibility: Online campaigns can be started and paused again in a [...]