Goldbach Digital launches the new «Goldbach Commercial Content» department for cross-media advertising concepts. With this, Goldbach is creating a unit for innovative and holistic communication solutions. Goldbach Commercial Content works as an interdisciplinary interface and exploits the potential that lies in the combination of different media channels. The team [...]
Since the Digital Audio Study 2023 at the latest we know: Digital Audio delivers. Advertising on this channel is credible, activates, and contributes to brand popularity. And it sticks in people's minds, as the study figures show. To deepen the understanding of the effects of audio advertising, we accompanied [...]
Event data-based Radio spots are specifically tailored to certain events or situations. This type of Radio Advertising uses, for example, the weather conditions, the current pollen count in the air, or the number of flu cases to convey relevant Advertising messages that match the temporal, situational, and geographical context [...]
From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]
IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to radio and digital audio, the furniture store has seen a significant increase in customers and sales. Küsnacht, September 16, 2024 - Audio is booming: according to figures from the [...]
At today's Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium. In a relaxed atmosphere, around 200 invited guests came together at Radio Night this evening to discuss the latest developments within the Radio industry. Due to renovation work, the popular networking event of [...]
By integrating Digital Audio into Goldbach Regional's booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms. Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers [...]
With the new cooperation between Swiss Radioworld and the British start-up Audiomob, advertisers in Switzerland have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time. The In-Game Digital Audio Advertising takes place without interrupting the game. Zurich, March 13, 2023 – Radio [...]
Swiss Radioworld and CH Media, in cooperation with the Association of Swiss Private Radios (VSP) and Radios Régionales Romandes (RRR), are launching a communication campaign to make the advantages of Radio advertising as an attractive sales promotion tool more present in the Swiss advertising market. Küsnacht, September 26, 2024 [...]
