How Goldbach Manufaktur Boosted the Swiss Launch of Zakee’s Kebab
The launch of Zakee's Kebab in Swiss retail was effectively supported through a targeted combination of Online and offline measures. View Case
Interview with Steve Krebser about the Swiss Audio Network
"Why we are now focusing on local trust." In a fragmented advertising market, the Swiss audio landscape, with its deeply rooted radio stations and local podcasts, offers a unique "home advantage" with local anchoring. With our new Swiss Audio Network, we bundle the power of regional web radio and [...]
Interview with Janine Escribano from Swiss Radioworld
"Why Radio is and remains indispensable in the media mix" In mid-January, Mediapulse AG published the semester figures on Radio usage for the second half of 2025. We asked Janine Escribano, Head of Operations Swiss Radioworld, what the figures mean for the Radio market in general and for advertising [...]
Game-Type Targeting
Game-Type Targeting Game-Type Targeting With Game-Type Targeting at Goldbach, you can address gamers precisely in their preferred world. Thanks to precise segmentation by Game-Types, you ensure that your Ads perfectly match the gameplay and the mood of [...]
Podcast Contextual Targeting
Podcast Contextual Targeting Podcast Contextual Targeting Podcast Contextual Targeting enables us to place your message even more precisely in the appropriate environment. By using AI-supported speech processing, each podcast episode is automatically classified into IAB categories and keywords. [...]
Podcast Topic Targeting
Podcast Topic Targeting Podcast Topic Targeting Would you like to reach your target group at a moment of peak attention? With Podcast Topic Targeting at Goldbach, you can play your Advertising exactly where interest is greatest. Instead [...]
Behavioral Targeting
Behavioral Targeting Behavioral Targeting Instead of relying on purely socio-demographic data, we analyze the actual surfing and consumption behavior of your potential customers. This allows us to place your Ads precisely when users show a corresponding intention [...]
Sociodemographic Targeting
Sociodemographic Targeting Sociodemographic Targeting: Precisely reach your listeners With Goldbach's sociodemographic targeting, you only address those people who really matter in the audio world. Do you want to reach your target group precisely by age, gender, or [...]
Radio Ticino
Radio Ticino Where sound meets sun. Radio Ticino Radio Ticino impresses with an attractive entertainment program and a strong regional presence. You benefit from a station that maintains local relevance and ensures a [...]
Radio 3
Radio 3i Your station for Ticino and the border region. Radio 3i Would you like to reach listeners throughout Ticino and in the border regions near Como and Varese? Radio3i provides this cross-border [...]