As part of a joint initiative by Goldbach and Mediapulse, a test has for the first time succeeded in measuring the personal net reach of online video ads and combining it with TV reach. The successful test run was carried out with the Migros own-brand campaign of Migros Supermarkt [...]
Goldbach is conducting the annual study on the use of the Goldbach Video Network (GVN) for the eighth time. Over 1300 people across Switzerland were surveyed on their use of various video platforms. Küsnacht, September 3, 2024 – 97% of respondents between the ages of 15 and 49 are [...]
The eighth implementation of the study on the usage data of various video sites also shows why the Goldbach Video Network (GVN) is an extremely effective advertising channel. Here are the most important points of the study summarized. Main findings As in the previous year, the GVN recorded the [...]
As one of the first movers in the Swiss market, Goldbach, together with the Swiss technology company Decentriq and using its Data Clean Room technology, has designed a cookieless alternative solution for Advertising targeting. After almost two years of successful collaboration, we spoke with Juan Baron (JB), Director Business [...]
«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
By integrating Digital Audio into Goldbach Regional's booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms. Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers [...]
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation. The result: Predictions about demographic characteristics of the users, such as gender or age groups, are up to 90% correct. For advertisers, this confirms that their advertising campaigns with demographic [...]
Connected, addressable, smart – these terms, combined with the abbreviation TV, all belong to the world of Advanced TV. This in turn describes nothing other than TV – the medium, not the abbreviation – connected to the Internet. In the following lines, you will learn what exactly Advanced TV [...]
