CutIn Horizontal The CutIn prominently integrates your advertising message into the current program: As an individually designed “banner,” the CutIn is placed horizontally at the edge of the screen during the broadcast. increased attention Low risk of zapping Watch the [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]
The telecommunications provider Sunrise booked Replay Ads for the first time in 2024 as part of the “Elevator” video campaign with Marco Odermatt and Roger Federer. The advertising material in time-shifted TV complemented the campaign channels of internet, social media and linear TV. Since Replay Ads have [...]
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
In the fall of last year, the Swiss TV industry presented Replay Ads. In the first 100 days after the launch, over 100 original Replay Ads campaigns were broadcast on TV channels. Since July 1, the Replay Ads have been part of Swiss TV measurement, which means that the [...]
With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]
