Goldbach Focuses on Total Video
As part of the organizational merger of the previous activities of Goldbach Audience and Goldbach Media, the marketer is bundling its moving image marketing and focusing on a Total Video strategy. Within the framework of this restructuring, Chief Commercial Officer Raoul Gerber and Stefan Wagner, Managing Director of Goldbach [...]
Granini – Sooo goodini
After a long absence, the traditional brand Granini returned to TV with the "sooo goodini" campaign. We accompanied the campaign with an effekTV study and measured ad recall, brand image, and purchase intent, among other factors. View Case
Granini
Food Granini – Sooo goodini Brand appeal Purchase intent Recommendation Initial Situation The timing could hardly have been better: Shortly before the start of an extremely hot summer period, Granini launched its new TV [...]
Measurable Reach creates planning certainty – Impact makes the difference
With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video (OLV), and Connected TV (CTV) will be established in Switzerland for the first time. Goldbach is actively involved as the first market partner in this development. A standardized measurement creates transparency, makes Reach [...]
Goldbach makes convergent video measurement usable with new product TV+
With TV+, Goldbach is launching a new product that makes the advantages of convergent video measurement directly usable for advertisers for the first time. TV+ extends linear TV campaigns into high-quality, TV-adjacent online environments and enables joint evaluation of net reach across Linear TV, Replay Ads, and Online Video. [...]
TV is engaging. How effective is TV advertising really?
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH. We debunk the most persistent myths and show you how your brand wins full attention on the big screen. To TV is engaging