With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video (OLV), and Connected TV (CTV) will be established in Switzerland for the first time. Goldbach is actively involved as the first market partner in this development. A standardized measurement creates transparency, makes Reach [...]
With TV+, Goldbach is launching a new product that makes the advantages of convergent video measurement directly usable for advertisers for the first time. TV+ extends linear TV campaigns into high-quality, TV-adjacent online environments and enables joint evaluation of net reach across Linear TV, Replay Ads, and Online Video. [...]
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH. We debunk the most persistent myths and show you how your brand wins full attention on the big screen. To TV is engaging
TF1 Séries-Films ©Groupe TF1 La chaîne 100% séries et cinéma TF1 Séries-Films TF1 Séries-Films belongs to the TF1 Group and focuses entirely on fictional content. Its [...]
Starting August 4, 2026, Goldbach will market the TF1 Séries-Films channel in Switzerland. Advertisers will benefit from additional reach in a premium environment for series and films. Goldbach is strengthening its TV Portfolio and expanding its offering with TF1 Séries-Films. The TF1 Group channel specializes in series and feature [...]
"TF1 Séries-Films is the ideal complement for messages in a high-quality environment" Starting August 4, Goldbach will take over the marketing of the TF1 Séries-Films channel in the Swiss market. Emmanuel Maze-Sencier, International Sales Executive Director at TF1 Publicité, explains the channel's strategic strengths and outlines the booking opportunities [...]
Behind the scenes at M6: trends, insights and perspectives On May 5 in Lausanne, Goldbach Media organised an exclusive lunch with the commercial management of Groupe M6. A special opportunity to decode an advertising market in transition together with decision-makers from media agencies and marketing departments in French-speaking Switzerland. [...]
