In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
From now on, advertisers who book a campaign with Goldbach will receive a standardized advertising impact study in addition to their usual media performance reporting. The new offer is called Swiss Ad Impact. From now on, Goldbach advertisers will receive a standardized advertising impact study for their campaign in [...]
The Swiss publishers and their marketers audienzz, CH Media, Goldbach and Ringier Advertising presented a joint, forward-looking ID solution for digital Advertising in Switzerland today at the DEX Conference. The dynamically changing digital Advertising market is facing a decisive turning point. With the expiration of third-party cookies and changing [...]
In the fall of last year, the Swiss TV industry presented Replay Ads. In the first 100 days after the launch, over 100 original Replay Ads campaigns were broadcast on TV channels. Since July 1, the Replay Ads have been part of Swiss TV measurement, which means that the [...]
With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation. The result: Predictions about demographic characteristics of the users, such as gender or age groups, are up to 90% correct. For advertisers, this confirms that their advertising campaigns with demographic [...]
For the seventh time, we are pleased to present the study on the usage data of our Video Networks. In the representative study conducted as an online survey together with Dentsu Aegis, 1420 people in German- and French-speaking Switzerland between the ages of 15 and 64 were surveyed. The [...]
Connected, addressable, smart – these terms, combined with the abbreviation TV, all belong to the world of Advanced TV. This in turn describes nothing other than TV – the medium, not the abbreviation – connected to the Internet. In the following lines, you will learn what exactly Advanced TV [...]
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.The merger of Clear Channel Schweiz and Neo Advertising to form Goldbach’s new out-of-home division has reached another milestone: Goldbach’s Board of Directors has decided the name for the new out-of-home division will be Goldbach [...]
For the sixth time, Goldbach conducted its annual DACH study on the use and distribution of Connected TV. The evaluation revealed that Connected TV continues to enjoy very high awareness in all advertising-relevant target groups and the additional functions are used by two-thirds of those surveyed. Advertising perception on [...]
