«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
By integrating Digital Audio into Goldbach Regional's booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms. Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers [...]
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
Long-standing CEO Michi Frank hands over operational responsibility for the Goldbach Group to Christoph Marty. CFO Tom Gibbings takes over at Goldbach Neo. Küsnacht, April 15, 2024 - After 24 years with the Goldbach Group, including 11 years as CEO, Michi Frank has decided to hand over operational responsibility [...]
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
From now on, advertisers who book a campaign with Goldbach will receive a standardized advertising impact study in addition to their usual media performance reporting. The new offer is called Swiss Ad Impact. From now on, Goldbach advertisers will receive a standardized advertising impact study for their campaign in [...]
The Swiss publishers and their marketers audienzz, CH Media, Goldbach and Ringier Advertising presented a joint, forward-looking ID solution for digital Advertising in Switzerland today at the DEX Conference. The dynamically changing digital Advertising market is facing a decisive turning point. With the expiration of third-party cookies and changing [...]
In the fall of last year, the Swiss TV industry presented Replay Ads. In the first 100 days after the launch, over 100 original Replay Ads campaigns were broadcast on TV channels. Since July 1, the Replay Ads have been part of Swiss TV measurement, which means that the [...]
With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation. The result: Predictions about demographic characteristics of the users, such as gender or age groups, are up to 90% correct. For advertisers, this confirms that their advertising campaigns with demographic [...]
