The national audio marketer Swiss Radioworld is adding Seven.One’s podcast offering to its own portfolio and will be the exclusive marketer in Switzerland. At the same time, the pre-roll inventory is offered at a more favorable CPM.

Küsnacht, December 10, 2024 – The audio Advertising intermediary Swiss Radioworld is expanding its Advertising inventory with immediate effect to include the podcasts from Seven.One’s marketing portfolio. These include over 50 well-known German formats such as Die Nervigen, AHA! 10 Minuten Alltagswissen, 1000 erste Dates and Bohndesliga. These will thus become part of Swiss Radioworld’s podcast network.

With this exclusive marketing mandate for Switzerland, Swiss Radioworld is strengthening its position in the Digital Audio Advertising sector. The podcast network thus achieves over 35 million ad impressions per month, covering 74% of German-speaking Switzerland and 24% of Western Switzerland. The formats offered are pre-rolls and selected host reads. Bookings are possible both in the traditional way and programmatically.

Expansion of range with price adjustment In addition to the expansion of the range, there will also be a price reduction for the pre-roll inventory of Swiss Radioworld’s podcast network – a strategic step in line with market conditions in Switzerland. This is intended to make Advertising in the podcast environment possible on better terms with immediate effect. Steve Krebser, Head of Digital Audio at Swiss Radioworld, says: “With the integration of the podcasts from the Seven.One portfolio, we are expanding our range to include some of the highest-reach and most popular formats in the German-speaking area. At the same time, thanks to the optimized price structure, we are making podcast Advertising even more attractive for our customers.”