Goldbach is conducting the annual study on the use of the Goldbach Video Network (GVN) for the eighth time. Over 1300 people across Switzerland were surveyed on their use of various video platforms.

Küsnacht, September 3, 2024 – 97% of respondents between the ages of 15 and 49 are reached with the Goldbach Video Network (GVN) – this is the result of the latest GVN study on the use of various video websites in Switzerland. The most important results:

• As in the previous year, the GVN also recorded the highest Reach in the competitive comparison in 2024 (on a daily, weekly and monthly basis as well as across all age groups).
• A combination with the GVN brings additional Reach – also cross-media.
• In the Goldbach Network, the Digital TV Network product achieves 51% and Spotify 49% monthly Reach among 15 to 49-year-olds.

Goldbach Video Network convinces in all target groups At 96%, the monthly Reach among the young target group of 15 to 29-year-olds is already significantly higher than that of second-placed YouTube (85%). The differences are even clearer among the advertising-relevant target group of 15 to 49-year-olds. There, the GVN with 97% has the largest monthly Reach ahead of YouTube (82%), Netflix (70%) and Instagram (62%).

Reach optimization through the use of the GVN In addition to the large Reach in all target groups, the study also shows that the GVN in combination with other video networks provides incremental Reach. “For example, if you supplement YouTube with our Goldbach Video Network, you increase Reach by 17%,” explains Nicole Garcia, Head of Partner & Product Management at Goldbach Audience.

About the study From February to March 2024, a total of 1338 15 to 64-year-olds from German- and French-speaking Switzerland were surveyed on their use of individual video sites. The representative survey was carried out in cooperation with Dentsu International Switzerland AG. This year’s study is already the eighth implementation.

The most important results of the study can be found on goldbach.com.