Archive: AdvancedTV
Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.
The Joyn streaming platform will also be available free of charge in Switzerland from June 2024. Goldbach Audience and Goldbach Media market Joyn exclusively.
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
For the seventh time, we are pleased to present the study on the usage data of our Video Networks.
Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!
Study on the media usage behavior of marketing and media professionals and their assumptions about the media usage of the Swiss population as a whole.
Study "Media Bias – Media usage of marketing and media professionals compared to the Swiss population"