Goldbach Media Study: Back is the Future – how TSV Enhances the TV Moment

Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]

By |2025-10-22T22:40:06+02:00February 26, 2025|Studies|

Replay Ads become part of Swiss TV measurement

With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]

By |2025-11-19T18:38:47+01:00August 24, 2023|Knowledge|
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